Wednesday, July 1, 2009 launches mobile-tagging

Weird images on real estate billboards take customers to online information By Computerworld staff Auckland | Monday, 29 June, 2009

Online Real Estate company has launched QR Codes, codes that automatically connect potential customers with virtual property tours and other information online. Q

R Codes, a two-dimensional bar code originally created by Japanese automotive components manufacturer Denso-Wave in 1994, are odd looking pictures appearing on real estate billboards nationwide.

Standing for quick response, the QR Codes at connect people to information online at the click of a button, in this instance the camera on their mobile phone, says managing director Chris Bates.

A customer can walk past a house or read a brochure and snap a picture of the QR code to get transported to a website with a virtual tour, Bates says. Taking a photo of a QR Code prompts reader software to scan the image and then launches the phone’s browser directly to a programmed URL. Bates says most new 3G phones sold in New Zealand in the past year come with a QR Code reader or can download one from the internet to decipher the codes.

Ultimately every property will have a code and they will appear in all the traditional Real Estate marketing materials, including print advertising, window cards and flyers, he says.

Demonstration of Open2view QR code

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