Cinema Satisfaction: Summary of Responses

We asked our friends and colleagues about the key factors that influence their satisfaction as a Cinema goer. The survey suggested that the time waiting to buy tickets was the major factor for overall satisfaction.

Take the Cinema Satisfaction Survey

We have identified five causes of personal influence on the Cinema experience, we are looking for your main influence, what is the biggest determinant of a "good Cinema experience:?

Extensions: Cinema Customer Satisfaction Survey

When we developed the ideas around the use of 2D barcodes Cinema had a large part to play, 2D barcodes represented another way of connecting users to content. An online channel that was an extension into the idea of self service.

Now we're following up in the area of service expectations from customers, specifially once you have used the 2D barcode to locate the film, what are the key drivers of the customer experience for you?

Please take the survey and help our research, thanks

2D Barcodes and RFID

Below is a brief comparison of the key features of 2D barcodes to one of its major competitors. Specifics: when used for identification, asset tracking or supply chain management.

Appendix E - First Read Reliability

One of the further advantages of the 2D barcode formats is the first read reliability.

Error Correction

The main 2D barcode symbologies support the Reed-Solomon error correction coding standard.

Raising the level of error correction improves the ability of the reader to decode dirty or damaged symbols but also increases the total amount of data and therefore symbol size.

The specific error correction levels supported by QR Code are shown below. A codeword is a unit that constructs the data area of the symbol and is equal to 8 bits of data.



Processing Time

Some of the potential uses for 2D barcodes are away from the retail domain and are faced with competing technologies including Magnetic Cards, Radio Frequency Identification (RFID) cards, Optical Character Recognition for forms processing and Biological Identification for security access.

The process time of the 2D barcodes is comparable to magnetic cards and RFID cards, details in the table below. A further comparison between 2D barcode and RFIP is provided here.



First Read Rate Success

One of the key metrics for any barcode technology is the success rate for reading the code at the first attempt. First Read Rate (FRR). Barcodes are typically employed as a process automation solution as barcode scanning need to be faster than manual input.

A comparison of FRR statistics of some of the main 2D barcode symbologies is supplied below.

Radial Codes

Radial codes are an evolution of the matrix code where the data is stored in relation to a radial axis from the centre of the circular form used for the code.  Forms of radial codes inlcude:

• ShotCode - a circular code designed at Cambridge University in 1999.
• MaxiCode - a hexagonal grid of dots arranged in concentric circles around a "Target", created and used by United Parcel Service

Introduction

This online report discusses the potential use of 2-Dimensional (2D) Barcodes within New Zealand.  This is an applied use of a common piece of technology, the mobile phone camera, that takes data in the form of a binary image and turns it into information.

One version of this application has been in active use in Japan sunce 1995 and has evolved from a way of tracking car parts to mobile tagging where information is now quickly and easily retrieved by most current Japanese mobile phone (Appendix A).

The report will outline the basic characteristics of this evolution of tradtional barcodes, the types of industries and ways that these industries could use 2D barcodes and finally any issues and barriers to the form adoption of this technology.

The barcode has evolved from the one dimensional form widely adopted in the retail industry since the 1950's to the current forms of 2D barcodes now in circulation and being applied to diverse industries outside of retail.  This evolution has resulted in higher data capacity and greater flexibility of use, all in a smaller presentation area.

Why use 2D Barcodes?