The industries and uses discussed in this report suggest that 2D barcode technology can be used in a wide range of scenarios. However, it is apparent that the most natural use would be in business-to-consumer transactions.
Such technology is extremely useful for marketers and creates a bridge between the physical and online worlds that they can exploit to their benefit.
This does not however limit or constrain the technhology's potential. The scenarios presented within this report for other transaction types (B2B, C2B, C2C and eGov) highlight that the flexibility, size, data capacity and ease of adoption can prove to be useful outside of B2C transactions.
It is envisaged that the increasing influence of user generated content and convergence of the physical and virtual domains will only create more opportunities for 2D barcodes to be deployed in innovative ways.
The number of camera equipped mobile phones in-use today has created a market waiting to be tapped. 2D barcodes could prove to be one way to unlock this market's potential.
Showing posts with label C2C. Show all posts
Showing posts with label C2C. Show all posts
Saturday, May 16, 2009
C2C
There are several free 2D barcode generators available online. The readers are readily available for most mobile phones and are relatively simple to install (Appendix C). This combination makes the technology easily accessible to consumers.
Classified Advertisements 2.o
The business models for newspapers and magazines are being disrupted by web technology. However, there is still some value in their content and 2D barcodes could be a means of converging print media and the online world.
The Dominion Post still runs a large classified advertisement section at the weekend for rental properties. If this was extended to include a 2D barcode, containing the contact details and contact method, it could assist property seekers making contact with prospective landlords.
The contact method is a choice that can be embedded into the 2D barcode (initiate SMS, start a call, send an email or display contact details). This could help drive seekers down the best contact channel for the landlord or agent. For SMS, the message can be automatically included which helps as a filter for the landlord if they are managing several properties.
Classified Advertisements 2.o
The business models for newspapers and magazines are being disrupted by web technology. However, there is still some value in their content and 2D barcodes could be a means of converging print media and the online world.
The Dominion Post still runs a large classified advertisement section at the weekend for rental properties. If this was extended to include a 2D barcode, containing the contact details and contact method, it could assist property seekers making contact with prospective landlords.
The contact method is a choice that can be embedded into the 2D barcode (initiate SMS, start a call, send an email or display contact details). This could help drive seekers down the best contact channel for the landlord or agent. For SMS, the message can be automatically included which helps as a filter for the landlord if they are managing several properties.
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