Showing posts with label Ideas. Show all posts
Showing posts with label Ideas. Show all posts
Sunday, March 21, 2010
Cinema Satisfaction: Summary of Responses
We asked our friends and colleagues about the key factors that influence their satisfaction as a Cinema goer. The survey suggested that the time waiting to buy tickets was the major factor for overall satisfaction.
Take the Cinema Satisfaction Survey
We have identified five causes of personal influence on the Cinema experience, we are looking for your main influence, what is the biggest determinant of a "good Cinema experience:?
Extensions: Cinema Customer Satisfaction Survey
When we developed the ideas around the use of 2D barcodes Cinema had a large part to play, 2D barcodes represented another way of connecting users to content. An online channel that was an extension into the idea of self service.
Now we're following up in the area of service expectations from customers, specifially once you have used the 2D barcode to locate the film, what are the key drivers of the customer experience for you?
Please take the survey and help our research, thanks
Now we're following up in the area of service expectations from customers, specifially once you have used the 2D barcode to locate the film, what are the key drivers of the customer experience for you?
Please take the survey and help our research, thanks
Saturday, May 16, 2009
Revamping Ticket Sales - Meepass
In the report there are references to vouchers and B2C. We make the comment that ticket sale, distribution and admission could be changed significantly. This is based in fact and one French company is make inroads into this model.
The consumer locks into their onboard code generator with their PIN number. This allows personal iormation to be encoded and solves the security/fraudulent use issue.
Next the user generates the code and presents the phone to the reader on the entrance gate.
The reader scans the barcode from the handset screen, one of the key benefits of the technology is the flexibility of media that can be used.
Success!! the reader identifies the consumer as a paying guest and allows access to the venue.
This could be used for all venue events. I could have a barcode set with my Wellington Rugby Football Union season ticket number. I could then present my phone to the reader when I go to watch the Hurricanes or Lions down at the cake tin.
The consumer locks into their onboard code generator with their PIN number. This allows personal iormation to be encoded and solves the security/fraudulent use issue.
Next the user generates the code and presents the phone to the reader on the entrance gate.
The reader scans the barcode from the handset screen, one of the key benefits of the technology is the flexibility of media that can be used.
Success!! the reader identifies the consumer as a paying guest and allows access to the venue.
This could be used for all venue events. I could have a barcode set with my Wellington Rugby Football Union season ticket number. I could then present my phone to the reader when I go to watch the Hurricanes or Lions down at the cake tin.
txtBus 2.0
Metlink currently provide the txtBus service.
The basic premise is that a passenger can text the bus stop number to an SMS gateway run by Metlink. The passenger then gets an SMS by return that provides the next three services to run from that bus stop.
Problem 1: the number, although easy, is not displayed on all bus stops. That means I have to remember it :(
Problem 2: the bus stop already has a static timetable showing all of the [planned] service times departing from that bus stop, this is the same information used by Metlink. The problem is that buses never actually run on time.
GoWellington buses are running a smartcard system similar to London's Oyster, Hong Kong's Octopus and Singapore's EZLink cards. The Wellington Snapper service uses GPS tracking to determine the passengers boarding bus stop and their alighting bus stop. This provides the basis for fare calculation.
It should then be possible to use this information to provide a more accurate estimated arrival time for services approaching your bus stop. If this information was then made available through the SMS gateway and supplied to customers then service actually becomes useful.
Where th QR Code fits in is that each bus stop would then have a QR Code with the bus stop number encoded in the message and the txtBus phone number encoded in the recipient. Now a passenger has two click access to real time bus service data.
The basic premise is that a passenger can text the bus stop number to an SMS gateway run by Metlink. The passenger then gets an SMS by return that provides the next three services to run from that bus stop.
Problem 1: the number, although easy, is not displayed on all bus stops. That means I have to remember it :(
Problem 2: the bus stop already has a static timetable showing all of the [planned] service times departing from that bus stop, this is the same information used by Metlink. The problem is that buses never actually run on time.
GoWellington buses are running a smartcard system similar to London's Oyster, Hong Kong's Octopus and Singapore's EZLink cards. The Wellington Snapper service uses GPS tracking to determine the passengers boarding bus stop and their alighting bus stop. This provides the basis for fare calculation.
It should then be possible to use this information to provide a more accurate estimated arrival time for services approaching your bus stop. If this information was then made available through the SMS gateway and supplied to customers then service actually becomes useful.
Where th QR Code fits in is that each bus stop would then have a QR Code with the bus stop number encoded in the message and the txtBus phone number encoded in the recipient. Now a passenger has two click access to real time bus service data.
QR Codes used in Libraries
The University of Bath have a very active 2D barcode programme.
One use is embedding a QR Code into the Library information system where the QR code containing the books information (Title, Author, Location) is generated and presented to the searcher.
The benefit to me is the quick retrieval directly onto my handset, no more bits of paper (there is never a pen nearby anyway) the information is in my hand and with me as I start my search through the library.
Take this idea to another level....
More and more handsets also have GPS on them. One of the useful data sets to encode in 2D barcode is geocode information. Typically this is longitude and latitude. If you were to make this a triplet and include altitiude you have some very powerful tools at hand.
Map the book shelf location as a triplet:
One use is embedding a QR Code into the Library information system where the QR code containing the books information (Title, Author, Location) is generated and presented to the searcher.
The benefit to me is the quick retrieval directly onto my handset, no more bits of paper (there is never a pen nearby anyway) the information is in my hand and with me as I start my search through the library.
Take this idea to another level....
More and more handsets also have GPS on them. One of the useful data sets to encode in 2D barcode is geocode information. Typically this is longitude and latitude. If you were to make this a triplet and include altitiude you have some very powerful tools at hand.
Map the book shelf location as a triplet:
- How far left or right
- How far ahead or behind
- How far above or below
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